David Kelly: Human Centred Design

During David Kelly’s talk on human centered design the main focus is on the changing direction in which design is heading. He states the obvious that design is mostly a focus on the products but also how designers are taking a human centered approach to design. This involves designing emotions, behaviors and narratives into new products. David Kelly also explains how the design process itself has changed, with many design companies no longer presenting just 3D modeling to their clients to communicate their ideas but instead how the product must be in motion prior. David Kelly explains that designer must now present experience prototypes to better communicate the man to machine relationship i.e how a product will interact with a user and how it will be perceived by the consumer. This reinforces the idea that design is all about the user experience. David uses examples like the Prada store in New York and how important the role of the user and their experience is with the product. David Kelly also explains how designers are becoming more trusted and integrated into plan of businesses emphasizing the importance on human centered design and designer’s ever expanding influence on product development.